Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Refine your buyer persona(s). When you defined your target audience, did you flesh out a buyer persona ?

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Oktopost

NOVEMBER 12, 2020

Using predictive models and analyzing your Enterprise Resource Planning (ERP) data will allow you to further narrow and hone in your segmented target groups and buyer personas to optimize your content and campaign targeting. Reaching the right people by leveraging data is bound to result in an increase in lead quality. Contentsquare.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Single Grain

FEBRUARY 3, 2020

Create User Personas for Clearer Understanding. Start with one persona at first so that your team members have a clear structure. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). From Start to Finish: The Customer Journey Map. Get A Free Consultation.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. Jay: Yeah, I think on the B2C side, it’s really fantastic from a content merchandising perspective. So how do we do that? It’s not as important, right?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

ClearVoice

APRIL 9, 2020

Does the content type you’ve chosen speak to your buyer personas? As you flesh out your content plan and consider which content types best align with the needs of your buyer personas and their challenges as they move through the customer journey, you’ll come across the following 25 content options.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119