Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. Refine your buyer persona(s). When you defined your target audience, did you flesh out a buyer persona ?

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Single Grain

FEBRUARY 3, 2020

Eye tracking. Create User Personas for Clearer Understanding. Start with one persona at first so that your team members have a clear structure. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). From Start to Finish: The Customer Journey Map. B) Eye Tracking.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

ClearVoice

APRIL 9, 2020

Does the content type you’ve chosen speak to your buyer personas? As you flesh out your content plan and consider which content types best align with the needs of your buyer personas and their challenges as they move through the customer journey, you’ll come across the following 25 content options.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119