Buyer Personas Buyer's Journey Merchandising SMB 
Hubspot
DECEMBER 17, 2019
I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Refine your buyer persona(s). When you defined your target audience, did you flesh out a buyer persona ?
SnapApp
AUGUST 31, 2017
The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product.
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