Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Refine your buyer persona(s). When you defined your target audience, did you flesh out a buyer persona ?

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Salesforce Marketing Cloud

MARCH 12, 2024

For example, 60% of shoppers say they use their mobile devices to research and compare prices or products while they’re in a store. Create detailed buyer personas to better understand their needs, preferences, and behaviors. A partnership between SEO and merchandising teams presents a huge opportunity to drive organic traffic.

eCommerce 52

eCommerce Traffic Organization SEO 52

Oktopost

NOVEMBER 12, 2020

Using predictive models and analyzing your Enterprise Resource Planning (ERP) data will allow you to further narrow and hone in your segmented target groups and buyer personas to optimize your content and campaign targeting. Pricing for Oktopost plans is custom and upon request. Lead scoring and prioritization.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Single Grain

FEBRUARY 3, 2020

Create User Personas for Clearer Understanding. Start with one persona at first so that your team members have a clear structure. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). From Start to Finish: The Customer Journey Map. Get A Free Consultation.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

SnapApp

AUGUST 31, 2017

With all the instant information at their fingertips, they want to make sure they are getting the right product/service, from the right company at the right price. That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product. They do care about product and price.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. Jay: Yeah, I think on the B2C side, it’s really fantastic from a content merchandising perspective. So how do we do that? It’s not as important, right?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

ClearVoice

APRIL 9, 2020

Does the content type you’ve chosen speak to your buyer personas? As you flesh out your content plan and consider which content types best align with the needs of your buyer personas and their challenges as they move through the customer journey, you’ll come across the following 25 content options.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119