How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Create User Personas for Clearer Understanding. Start with one persona at first so that your team members have a clear structure. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). From Start to Finish: The Customer Journey Map.

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The Beginner's Guide to Customer Targeting

Hubspot

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Buyer behavior. Refine your buyer persona(s). Buyer Personas

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Using predictive models and analyzing your Enterprise Resource Planning (ERP) data will allow you to further narrow and hone in your segmented target groups and buyer personas to optimize your content and campaign targeting.

Top 25 Content Types for Inbound Marketing

ClearVoice

And you’ve even built a team to make things happen, but when it’s go-time, do you know what types of content will resonate most with your audience as they travel through your customer journey ? Does the content type you’ve chosen speak to your buyer personas?

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. . To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . However, I think that is the same with any smart buyer.

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