PathFactory

JULY 6, 2022

“Let the buyer buy” is a saying we often use at PathFactory to emphasize the importance of buyer enablement and creating frictionless content experiences for our audiences as they move through their journeys. When we provide content the buyer needs at the right time, they can make faster and more informed purchasing decisions.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

6sense

JANUARY 19, 2022

This intelligence, combined with AI and machine learning, enables PathFactory to present auto-customized content based on buyer needs, and much more. Armed with the right tags and the right sales intelligence, it’s like having X-ray vision into a buyer’s mind and presenting the precise information they need.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

Outgrow

MAY 3, 2021

It's a tool that accelerates the buyer’s journey, leading to an increase in your eCommerce sales. Along with being powerful, it plays a strong supporting role - helping frame buyer needs in a way that portrays brands as value-driven and solution-oriented instead of sales-y. You need to know what their pain points are.

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Kaon

JULY 23, 2018

Understanding multi-buyers’ needs. So, if you’re in sales, understanding exactly who your buyers are, what their needs are and how your offering can allow you to tailor a personalized pitch to multiple buyers, all in the same room. Whatever the challenges, there are solutions to solve them.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? And effectively developing buyer personas can help you do just that.

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? And effectively developing buyer personas can help you do just that.

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. What’s their educational background? Who are they?

Research 94

Research Sales Qualified Leads Marketing Automation Services Work Management 94