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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Quick Takeaways: Customer experience is a leading priority for modern businesses. Source: G2.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Must Read: Win B2B Event Marketing With Intent Data 3. Imagine the engagement you’ll generate when your content feels like it was written just for them! CMI, 2022).

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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Third-party data- a huge pool of potential leads, but fish responsibly! 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

Challenges in Lead Generation Due to Limited Zoominfo Credits B2B marketers struggle with lead generation when access to high-quality B2B data is limited. Overall, limited access to B2B data can hinder lead generation efforts and make it difficult for marketers to achieve their goals.