Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

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Intent Data Intent Marketing Budget Buyer Intent 52

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). That’s what buyer-level intent data provides.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Albacross

JANUARY 19, 2022

According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. Furthermore, you can also create segments for each targeted market. Link them to your solutions.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

MAY 17, 2023

By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth. This targeted approach accelerates conversion rates, exceeds marketing goals, and improves overall campaign performance.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Madison Logic

JULY 26, 2023

This assessment will help determine the level of personalization and targeting you can achieve. Organizations with a high level of ABM maturity may be able to target accounts and contacts at a 1-1 level, using account-specific insights and personalized content.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

NetLine

JULY 17, 2023

So, with that in mind, what skills and competencies do marketers need to get the most out of intent data? Understand what buyer intent data is and what it offers First and foremost, it’s important for marketers to understand what buyer-level intent data is and how it works. Source: Gartner. So now what?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Madison Logic

MAY 22, 2023

There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes. B2B Research: Measures the monthly Content consumption events to provide visibility into the accounts consuming content and advertising relevant to a specific solution.

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Intent Data Intent Spending Budget Management 52

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Oktopost

JULY 12, 2021

A major factor in the success of your lead generation begins with the prior success of your demand generation campaigns. Lead and demand generation lead a directly symbiotic relationship. Demand generation is very focused on the wide-angle view and boosting brand exposure as much as possible.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

DealSignal

MAY 16, 2018

Before you undertake an account-based marketing initiative, you need to have the right systems in place. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Contact discovery can help fill that gap.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45