our-team 
Inbox Insight
NOVEMBER 17, 2023
In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular?
Content4Demand
NOVEMBER 5, 2021
The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?
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SnapApp
JANUARY 24, 2019
Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. But for some reason, they’re still on the fence.
SalesIntel
JUNE 9, 2023
We will delve into an overview of Cognism pricing, focusing on the value provided and pricing structure. Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. The Claim: 98% accuracy for data, verified by a human research team. What are the features?
6sense
DECEMBER 9, 2021
Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. 77% of buyers say their last purchase was very difficult.
Hubspot
AUGUST 30, 2023
Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. Let’s jump to the nitty-gritty.
ClickDimensions
MARCH 28, 2022
The ClickDimensions lead scoring model uses a point range of 1-100. Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent warrant a higher point value, while early-stage actions might be assigned a much lower point value.
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