FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Only B2B

FEBRUARY 1, 2024

Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights 5. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Aberdeen

FEBRUARY 20, 2019

Data visualizations can help us to see things in ways we otherwise wouldn’t, and to make connections we might not see without the correlation mapped out. Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data. In other words, they use sentiment data.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

Aberdeen

FEBRUARY 5, 2019

Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. The Numbers: Manufacturer Buyer Intent in Machine Learning. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for AI technology.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

NetLine

APRIL 11, 2023

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. more likely to be correlated with a purchase decision <6 months. But remember what we learned from last year’s report: Popularity ≠ purchase intent. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

FEBRUARY 12, 2019

They can also illustrate correlations we might not have made without seeing them depicted. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Data visualizations can map out data in ways we might not notice otherwise. For example, the shape of the lifespan of news stories.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Aberdeen

FEBRUARY 28, 2019

Prospective buyers emit signals of their purchase intent, and new sales reps utilizing these signals are able to engage buyers at the exact moment of purchase intent. The correlation is clear: Utilizing intent data derives meaningful insights into key market trends, demystifying buyer intent.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40