FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Only B2B

FEBRUARY 1, 2024

Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. It starts when buyers become aware of a problem or solution and it progresses from there. Transcript.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

NetLine

APRIL 11, 2023

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. more likely to be correlated with a purchase decision <6 months. more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52