operations Buy Demographics Forrester Statistics 
Only B2B
FEBRUARY 16, 2022
Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved.
Valasys
NOVEMBER 21, 2019
According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.
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Porch Group Media
AUGUST 3, 2021
50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Source: Forrester).
ClearVoice
NOVEMBER 11, 2022
Why data is your secret weapon to getting leadership buy-in. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. billion Google searches occur daily.
Marketing Insider Group
SEPTEMBER 14, 2020
Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Jeffbullas ).
Adobe Experience Cloud Blog
APRIL 22, 2019
Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). 70% of buying experiences are based on how customers feel they are being understood (McKinsey). 79% of customers only consider brands that show they understand and care about them (Wunderman).
ViewPoint
MAY 5, 2015
In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.
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