Digilant

OCTOBER 4, 2023

They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites. SSPs are sometimes referred to as yield-optimization platforms. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Let’s break that down a little further, that means half of all people who saw the banner ad actually clicked on it. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Y2K Fears & How They Changed Online Ad Buying.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites. Demand Side Platforms (DSPs). Demand Management Platforms (DMPs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Inbox Insight

DECEMBER 18, 2018

Agency Trading Desk – a Programmatic team / department within a Media Agency, responsible for all Programmatic buying. Audience Extension – allows publishers to follow site visitors to other websites, allowing them to offer advertising media buys that include reaching an audience outside of their own properties.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bid Strategy: By default, you get “Standard Bid,” where the system controls your cost per result more strictly to keep the average cost per result within your bid throughout the delivery process.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Martech Advisor

OCTOBER 17, 2019

Advertisers who are looking to buy inventory, create a campaign with their requirements. For both publishers and advertisers, the range of options that they have access to is multiplied when they choose to buy or sell through an ad network. Some of the options you could consider are: Cost per thousand impressions (CPM).

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41