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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Agency Trading Desk – a Programmatic team / department within a Media Agency, responsible for all Programmatic buying. Audience Extension – allows publishers to follow site visitors to other websites, allowing them to offer advertising media buys that include reaching an audience outside of their own properties.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. After you’ve created your ads, click the “Submit” button to finish.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Advertisers who are looking to buy inventory, create a campaign with their requirements. For both publishers and advertisers, the range of options that they have access to is multiplied when they choose to buy or sell through an ad network. Some of the options you could consider are: Cost per thousand impressions (CPM).