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Three Value Perspectives: Business, Functional and Personal

The ROI Guy

In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness. But that is not enough for today’s more skeptical buyer and complex decision making process. The highest performing sales reps definitely do things differently when it comes to Value.

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Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process. Who’s in Charge: The Business or IT? According to Gartner, enterprise buying efforts often take 12 months or more.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The fundamentals of growing a SaaS business. De-risking the journey to scale a business by focusing purely on value-driving activity. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The state of brand storytelling in the early 2000s.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. Futurist, big thinker, gadabout, raconteur, and author of “The End of Business as Usual” , Mr. Brian Solis. I also wanted to write at the executive level, because one thing I heard about The End of Business As Usual. Jay: Hey everybody. Brian: Wow.

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