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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” said Sen.

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How Leveraging Video Content Boosts Organic SEO

Valasys

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Read more on How Google’s May 2020 Core Update will Impact your Business Sustainability. Wrapping Things Up.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Statista) 80% of businesses deem personalization as essential for growth. Forbes) 73% of marketers find social media to be effective for their business.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. WebFX ) PPC campaigns are reported to be a substantial driver for 79% of brands, contributing to their business and sales growth. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries.

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Ads on social media are a must for any enterprise business. Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. 73% of adults in the US use YouTube. (

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). eMarketer ). Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Business Insider ). Business Insider ). YouTube and Video Marketing Trends. MediaPost ). MediaPost ).

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” eMarketer ). eMarketer ). eMarketer ).