B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Create credibility for your business.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Hinge Marketing

OCTOBER 5, 2015

Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms. That means, contrary to popular opinion, we’re not entirely rational. But do not rely on one voice or the drumbeat of those who express their opinions the loudest.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Hinge Marketing

AUGUST 23, 2017

And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

MLT Creative

APRIL 25, 2011

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I sent back my responses and, in a few days, was notified that I had been selected for the focus group. A little effort goes a long way.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

Eric Mower + Associates

NOVEMBER 20, 2018

Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. Sure, we found that they had definite opinions about brands, products and their jobs. There’s a better strategy out there and it’s a lot safer.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Marketing Graham

DECEMBER 30, 2020

Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. and their opinion and expertise will be of value to your audience.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59