Eric Mower + Associates

NOVEMBER 20, 2018

Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. However, in a meaningful percentage of them, we learned that they often thought about — dreamed about — having their own business. That’s important.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Hinge Marketing

AUGUST 23, 2017

And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Marketing Graham

DECEMBER 30, 2020

Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. What industry events do they attend?

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Kapost

MARCH 6, 2017

Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) Put together focus groups, surveys, and user interviews to discover valuable information about your target audience. The Purpose of the Purchase.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

B2B Digital Marketer

MARCH 4, 2021

I mean, we often say, well, business to consumer that’s, you know, to a human, to a person, but I’m a business to business and there’s still a human on the other end of the business. Here’s what I, so it’s like a little mini focus group. And even in a B2B setting.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

Naturally, she’s thinking hard about how to justify what is effectively a new cost line… Read more… Stan Woods | March 19th, 2009 | 4 comments Postcreditcrunchism: marketing is the measure of all things Every recession is a reckoning. Seemingly untouchable business empires crumble and disappear practically overnight.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Albacross

JULY 2, 2018

Assuming you’re working at a SaaS company, this typically doesn’t incur any cost for your business. If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. Instead, you can simply upgrade a customer for free.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40