Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. Visit popular forums and read what questions people are posting there, things that are related to your topic.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60