Remove custom-implementation
article thumbnail

What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Companies increase customer engagement. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. It increases customer engagement. Everybody wins.

article thumbnail

Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should. Customer Frustration and Reputation Loss.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

Of course, you do not have to come to the party with a 10-person experimentation team. Here’s Jeremy Epperson’s take on the 6 traits of a high-functioning practitioner: A dragon can burn you. Empathetic : Puts in the effort to understand customers and users and step into their shoes frequently. NOT the tool. Let’s find out”.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Another technology in the attention heatmap category is eye tracking heatmapping.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

And so, interesting insights that are personal and maybe getting to know you… You’re both famous. It’s not just like, oh, because he’s a brand person, he thinks about psychology. I know with Gainsight, the big story is creating the customer success hero, making them your people. Guillaume Cabane: Indeed.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

And so, interesting insights that are personal and maybe getting to know you… You’re both famous. It’s not just like, oh, because he’s a brand person, he thinks about psychology. I know with Gainsight, the big story is creating the customer success hero, making them your people. Guillaume Cabane: Indeed.

article thumbnail

How to Create an Ecommerce Checkout Experience Shoppers Don't Hate

Hubspot

But we haven't told you how to design a seamless, efficient checkout experience that ensures customers complete their purchases the first time they're in your shopping cart. So, let’s now review 12 best practices for ecommerce checkout that will increase delight and reduce friction for your customers: 1.