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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

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10 Email Marketing Platforms To Grow Your Business

SendX

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements.

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. It refers expressly to online advertising. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year.

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Facebook Targeting: Finding Your Expert Arrow

Anyword

What are Facebook Audiences and Why Do We Use Them? Facebook and the host of platforms under its umbrella have become major components of many publishers’ paid content distribution strategies. So what, exactly, is a Facebook audience? Can you reach any audience you want on Facebook? Core Audiences.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year. by HubSpot.