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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. It can be further divided into metrics such as page views, unique visitors and return visitors. No second page.

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13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages. Landing Page Problem #1: No Traffic.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. 7) I resolve to build some seriously stunning landing pages and optimize them for converting more visitors into leads. Companies that blog have 55% more website visitors.

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10 Reasons You're Not Hitting Your Leads Goal This Month

Hubspot

They're what direct traffic from other pages of your website (like your homepage, 'About Us' page, and your blog) and other channels (like email messages and PPC ads) to the landing pages that can capture leads. Just skip putting them on landing pages to avoid distraction.

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Andy Crestodina Answers Our Most Pressing Questions on Content Marketing Metrics

DivvyHQ

Seeing an opportunity to collaborate and dive deeper, we asked if Andy might be willing to answer some questions that have been burning at the top of our own minds, and he was generous enough to oblige. Try those subject lines in social media and see which gets the best click-through rate. Which pages are ranking for which phrases?

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Using Traffic Ratio KPIs to Improve Content Efficiency

seo.co

While this is the exception, rather than the rule, you will find that most of your most successful landing pages and blog posts will rank for at least more than one phrase that matches user intent. You will notice a a direct correlation to the number of published pages and the overall traffic of a website.

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How Elizabeth McCravy made over $60k in sales with a personality quiz

ConvertKit

A personality quiz can recommend personalized products without burning a hole in your wallet. This question invites users to voice their general opinions about design and helps Elizabeth correlate accurate quiz results. Use Elizabeth’s tip and “redirect people to another landing page where you tell them what to expect.”.