Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros
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OCTOBER 25, 2022
Thankfully though, it is dawning on brands that getting a tool isn’t the end of the journey. If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. The best is to start them on their own hero’s journey.
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