Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros
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OCTOBER 25, 2022
Experimentation is more about your team than the A/B testing tool. A/B testing is all about fiddling around with site elements — like buttons and forms to (somehow) push more people down an abysmally selfish “funnel”. Here’s Jeremy Epperson’s take on the 6 traits of a high-functioning practitioner: A dragon can burn you.
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