5 e-commerce pricing strategies to drive conversions in B2B
Sana Commerce
SEPTEMBER 1, 2023
The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. When you hear the term “pricing strategy”, it’s simple enough to think immediately of discounts. Successful e-commerce starts with a plan.
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