integrations 
ClickDimensions
DECEMBER 28, 2023
This fragmentation can result in wasted time, budget, and manpower. Implement a Unified CRM System Utilize a Customer Relationship Management (CRM) system that integrates both sales and marketing functions/data. Find out more here.
chiefmartech
MARCH 4, 2023
On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization. But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. So assume I’m biased. It’s not just the tech.
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BenchmarkONE
JANUARY 21, 2020
Not many entrepreneurs and small business owners shine in those areas, which is why project management tools can be an entrepreneur’s best friend. . The benefits of project management tools are vast. One of the first project management tools to hit the scene, Basecamp is an excellent PM site for beginners. But let’s be honest.
Salesforce Marketing Cloud
JANUARY 24, 2022
Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Read our free SMB Guide to Sales and Marketing Alignment.
Webbiquity
AUGUST 6, 2019
The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.
Zoominfo
MARCH 4, 2021
And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty.
Convince & Convert
MAY 16, 2024
The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. One tip for aiding small businesses in this endeavor is to leverage marketing automation tools.
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