Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Budget Allocate your resources wisely. Determine a realistic budget based on your goals and the channels you plan to leverage.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

ANNUITAS

FEBRUARY 23, 2012

At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 8, 2010

The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” The recent economic downturn, tight budgets, and the added emphasis on cost accountability. That’s where software comes in to its own. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. When we do know who to talk to, we cant get hold of them."

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Account-Level Research. Buyer Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28