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How Sales and Marketing Alignment is your Key to SMB Success

ClickDimensions

This fragmentation can result in wasted time, budget, and manpower. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges. Find out more here.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization. But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Memo to self: time to create the 2.0 Here’s why.

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Guide to the 6 Best Project Management Tools for SMB Entrepreneurs

BenchmarkONE

Not many entrepreneurs and small business owners shine in those areas, which is why project management tools can be an entrepreneur’s best friend. . The benefits of project management tools are vast. One of the first project management tools to hit the scene, Basecamp is an excellent PM site for beginners. But let’s be honest.

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Navigating the Sales Pipeline: Top 5 Challenges and Solutions

ClickDimensions

This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Solution: Utilize Customer Relationship Management (CRM) software that provides a centralized platform to track leads, monitor progress, and manage customer interactions.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Read our free SMB Guide to Sales and Marketing Alignment.

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6 SMB Organization Tools to Help You Work Smarter, Not Harder

BenchmarkONE

Luckily, there are plenty of tools, apps and software solutions that have been specifically created to help people optimize their daily routines. Whether you’re among those who are organizationally challenged or you could just use a little improvement in this area, we’ve rounded up six of the best organizational tools for you to try.

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Where Should You Invest Most Of Your Testing Budget?

Convert

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? If you have around 10,000+ visitors a month and simply want to start seeing lift as soon as possible for your current campaigns, then agencies are the best choice, if you have the budget for them.