DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
Engagio
OCTOBER 14, 2021
When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Intelligent digital-marketing strategies begin with understanding who your customer is, and what hero’s journey they’ve embarked on.
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Marketing Insider Group
MAY 26, 2020
Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.
The Point
MAY 16, 2015
Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.
Content4Demand
NOVEMBER 13, 2018
Republished with permission from Demand Gen Report. Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. He said this is something marketers must get right; and to do this, they need to look at their tech stacks.
Engagio
JANUARY 7, 2019
Katie Martell , B2B Marketing Speaker and Consultant. The ABM train has left “new shiny object” station and is currently right in the middle of “broad adoption depot” as B2B firms come to realize they can’t create sufficient demand without it. Peter Isaacson , CMO, Demandbase.
Engagio
OCTOBER 6, 2023
In fact, Gartner’s 2023 CMO Spend and Strategy Survey revealed that 71% of CMOs feel their 2023 budgets fall short of what’s needed to meet their goals, 75% are struggling to achieve more with less, and 86% are seeing a need to restructure their marketing operations for sustainable results.
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