markempa
JUNE 16, 2005
« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.
Walker Sands
DECEMBER 20, 2018
As PR professionals, we know how to identify and secure the awards that will most dramatically accelerate your positive positioning in the market. Finally, media coverage is crucial to helping a company gain clout in its industry and amongst peers. More Than a Participation Trophy. Relationship-building is the foundation of B2B.
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markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
ViewPoint
JUNE 28, 2012
Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. ” He characterizes this shift in the following ways: The new buyer wants education from vendors, as well as connections with peers and intelligent third parties.
Paul Gillin
JANUARY 24, 2013
Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Capacity to Destroy.
markempa
AUGUST 15, 2006
Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
MARCH 21, 2006
During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. correlated directly to growth rates.
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