markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. cost center, rather than viewing it as an asset that creates revenue. Personally I am very fond of strawberries and cream; but I find that for some strange reason fish prefer worms. I think about what they want.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MARCH 8, 2006

cost center rather than viewing it as an asset that creates revenue. cost center rather than viewing it as an asset that creates revenue. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# Then you realize that the piece of glory you see is the tip of the iceberg and that person puts in tons of time of hard work and dedication behind closed doors to get to that point.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# Then you realize that the piece of glory you see is the tip of the iceberg and that person puts in tons of time of hard work and dedication behind closed doors to get to that point.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

DECEMBER 21, 2006

cost center, rather than viewing it as an asset that creates revenue. Invest in marketing automation from Modern B2B Marketing In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. cost center, rather than viewing it as an asset that creates revenue.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120