Good Reads for B2B Marketing - Respect Your Competition
ViewPoint
MAY 23, 2013
Michael Chassen''s Rules for Authentic B2B Communications. Chasen''s five rules for B2B communication involve storytelling to define the company''s brand, thinking broadly about who might become your buyer and seeking good advice, but maintain confidence in your own expertise. billion two years ago. Via RepCapitalMedia.com.
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