OTT and CTV: which is which?
illumin
APRIL 25, 2024
billion growth projection in 2024 according to eMarketer. Examples include YouTube, Pluto TV, and Tubi. TVOD services charge a pay-per-view fee for content, with content owners offering rental, purchase, or both options to their audiences. Some may better know this kind of television viewing as “broadcast” or “live TV”.
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