LEADership

SEPTEMBER 15, 2015

As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. We’ve done a really good job of developing an awareness of our brand. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. Having a globally established brand is important.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Hubspot

JUNE 14, 2018

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Brave’s dev team is aiming for fewer, but higher quality ads in the ecosystem. Blockchain could be a solution to this. Users who opt in to viewing ads are compensated with BAT.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Now, shoppers on our website are represented as avatars in a mock-up of a store. In short, now is the time to shift to person-to-person (P2P) marketing. INITIAL PURCHASE.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, former Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Now, shoppers on our website are represented as avatars in a mock-up of a store. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts. Great news, right!? Steal from B2C. Keep a Content Calendar.

Social Media 96

Social Media Media B2B Tips 96

LEADership

JUNE 26, 2014

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. The world of sports is always an inspiring arena to motivate people and teams to work together towards a common goal. Reigning world champions, Spain have had to bow out of the tournament already.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Vidyard

APRIL 17, 2015

People don’t buy what you do, they buy why you do it Marketers aren’t new to storytelling, but as Fernandez pointed out, consumers are being bombarded by messaging from every angle – brands that understand the power of stories are brands that stand out. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. The second two require your team to get their hands dirty.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40