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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100
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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

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Planning 100
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The Ghost Blogging Debate Done Right

The Effective Marketer

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Explaining Social Media

The Effective Marketer

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How to Fail at Social Media

The Effective Marketer

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