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Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100
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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100
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PR needs to Focus on Conversations

Buzz Marketing for Technology

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Blog this on Blogger. Let me explain …. Share this on Bebo.

PR 100
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40