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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Organizing content for editing and distribution. A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Public relations agency. Managing workflows.

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The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization. Let’s start! What Is a CMO?

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. It is an outcome of a brand’s public relations and branding, and customer experience efforts. Organic and Direct Traffic.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively? Organizing Your Social Media Strategy by CompuKol Connection. Influence in social media: how to find the top bloggers by blur Group. What should I monitor for?