Remove Blogger Remove Cross-Selling Remove Distribution Remove Enterprise Management
article thumbnail

B2B Marketing 2021 Trends

The Lead Agency

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

article thumbnail

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. MADE IN CANADA. trust your instincts. <

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. But just don’t try to sell them. Jumping through ROI hoops. Techniques include measuring the: Value of impressions.

article thumbnail

11 corporate communications tools to boost team performance

Sprout Social

There’s no shortage of software out there. This is especially true for enterprises. And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. These tools might include: Marketing tools (think: social, CRM, email). Enterprise.

article thumbnail

How to Save the World - PKM An Update

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. MADE IN CANADA. trust your instincts. <

article thumbnail

How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind.

article thumbnail

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Transcription services provided by Speechpad.