B2B Prospecting Data Just Keeps Getting Better
ViewPoint
DECEMBER 17, 2013
In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Today''s guest blogger is Ruth P. Self-identifying keywords used on the company website (ALC).
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