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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. How do you get people to come to your event? Just kidding. But the question remains the same. Add a date limit, too.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. How can I make a website without a developer? What is blogging?

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10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales

Outgrow

So how do you make them trust your brand and come back to complete their purchase? What is lead nurturing and what are some tried and tested ideas that would work for you – this is what we are going to cover in this blog. It is not necessary that all the leads generated by the marketing and sales teams are ready for purchase.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. The question is, how do they work? And how can you squeeze the most value out of them?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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How to Create a Lead Magnet: A Step-by-Step Guide (+Examples)

Optinmonster

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? They work very well for lead generation and can be quite easy to create. In this tutorial, we’ll show you how to create a lead magnet for your business. This will make them more receptive to your marketing.