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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And your product or service may be exactly what they need to solve it. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Many corporations have tight email filtering in place which renders many externally originating messages invisible. Banner ads?

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. Did they actually invent any new tech that didn’t already exist?

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How Manufacturing Companies Should Use LinkedIn to Reach Buyers

SmartBug Media

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process. This clear shift means that manufacturers with a strong online presence will find and connect with potential buyers and earn the majority of online sales.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. This includes webinar attendance, conference booth visits, or exclusive event participation. Content downloads.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. This includes webinar attendance, conference booth visits, or exclusive event participation. Content downloads.

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How to ABM: Q&A with three leaders who literally wrote the book on it

Heinz Marketing

And until recently the best practices around ABM have been found primarily in blog posts, a few white papers and keynote presentations at the right conference. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Earlier this spring, Demandbase published a complete, book-level guide to ABM.

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Marketer Showcase: Carolina Alves of Aggreko

NetLine

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media. Let’s dig in and meet Carolina!