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The Best Medical Conference Apps [2024]

SpotMe Blog

Organizing a medical conference that brings results can be stressful. You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Want to jump straight to the list of the best medical conference apps?

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Research shows that as much as 71% of inquiries are are completely wasted and 36% of leads are never contacted at all. Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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Say Goodbye to Manual Marketing – We’re Building The First Operating System for B2B Marketers

Metadata

We don’t need to plot coordinates on a paper map. Ever heard of a B2B SaaS company doing a press conference? So AI ended up creating even more technical, mundane, and repetitive tasks to complete. Metadata is building the operating system for B2B marketers. Ever heard of a B2B SaaS company doing a press conference?

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

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4 Common A/E/C Business Development Missteps Marketing Can Remedy

Circle Studio

In fact, research has found that in many cases 70-80% of the “buyer’s journey” has been completed before a phone call or meeting ever takes place. Instead of creating an SOQ, leverage content marketing and gather a list of blog articles, white papers, recorded webinars, etc. that speak to the prospect’s interests.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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