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Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. They often are authors or have published original research. Employees don’t quite fit this definition.
Onalytica B2B
SEPTEMBER 15, 2017
However, I am a published author, consult, and teach social media marketing and social selling (both at Rutgers University but I also teach social media marketing in Europe at the Irish Management Institute and the University of Jyvaskyla in Finland), and thus therein lies my relationship to the subject. Koka Sexton – Social Selling.
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Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.
Onalytica B2B
OCTOBER 30, 2018
I started it because at the time, as a CFO and CEO in different businesses I was always looking for best practices but, I didn’t find anything good at there. At the time it was called custom publishing and custom events. I didn’t think the media were doing a good job of getting real expertise.
Onalytica B2B
MARCH 23, 2017
The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions? Where would Influencer Marketing sit if we were to try and create a Venn diagram of job roles and a few product categories? .
Onalytica B2B
SEPTEMBER 12, 2017
Undoubtedly the best way to approach influencer marketing is to actually use both options. Small, every day consumers of your own or similar products. While their audience may be small, their influence is still significant – think customer reviews on Amazon. Product categories (e.g. Key measures of influence .
Onalytica B2B
SEPTEMBER 14, 2017
She is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.”
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