Trending Sources

Marketing Funnel Management Best Practices

Reachforce

If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. You’ll see this in your ability to track key metrics, as well as growth in terms of lead generation and converting leads to paying customers.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Also make sure you’ve got your blog set up for maximum lead generation. And its sister best practice – conversion optimization.

The Anatomy of a Lead-Generating Website

Hubspot

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Video and the Sales Funnel. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel.

7 Video Marketing Best Practices Worth Fighting For

Vidyard

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Is it intended to generate brand awareness?

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase.

The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. 1) Lead Capture.

How to Use Surveys for B2B Lead Generation

Modern B2B Marketing

Demand generation and…surveys? While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. Demand generation and surveys.

13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

Hubspot

Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day? video plays and 3,946 leads.

How to Align Content Marketing and Demand Generation Teams

ScribbleLive

Now, I’d like to discuss the relationship between content marketing and demand generation. In fact, 85% of B2B content marketers say that their most important goal is lead generation. But, more often than not, content marketing and demand generation teams operate in silos. The culprits are generally the same across marketing teams: One-off, ad-hoc projects with custom KPIs that are limited to either just content marketing or just demand generation .

5 Website Best Practices that Produce More Leads and Faster Growth

Hinge Marketing

The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. I would argue that there are 5 characteristics — all website best practices — of a high-performance website: Built around educational content. Let’s look at each of these best practices in turn. Best Practice 1: Produce Valuable Educational Content.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Demand Generation b2

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Marketing and sales alignment, with an open dialog and defined lead agreements. Leverage best practices of top performers to improve everyone else.

Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I

Marketing Action

In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel.

3 Creative Ways to Boost Lead Generation with Video

Modern B2B Marketing

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? The best practice for capturing leads when using promotional videos on landing pages is to use a call-to-action (CTA) or auto-redirect.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Also make sure you’ve got your blog set up for maximum lead generation. And its sister best practice – conversion optimization.

[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

But, one question remains: Are you maximizing their potential for lead generation across all of your channels? For example, you may be looking to generate new leads or nurture existing leads and further educate them.

Best Practices for Marketing and Sales Alignment – Webinar Coming Up

Marketing Action

Put into practice, marketing and sales alignment is highly effective (32% gains in year-over-year sales, says Aberdeen Group research), but it’s barely utilized…only 8% of companies say their marketing and sales departments are tightly aligned.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Here's the thing: Account-Based Marketing is not really about lead generation at all. It’s also more than just lead generation.

Best Practices for Marketing and Sales Alignment: Working Through the Funnel – Part 2

Marketing Action

Last week, Atri Chatterjee, CMO of Act-On joined Pete Gracey, Co-founder and President of AG Salesworks in an in-depth webinar on Best Practices for Marketing and Sales Alignment: Working Through the Funnel.

3 Reasons Why Your Webinars Suck

Act-On

Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders.

Lead Scoring Strategies for Agencies: Best Practices

Marketing Action

How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon. It’s an approach that drives better lead response.

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Tracking Your Leads. One of the most important aspects of an online marketing strategy is monitoring your leads and where they originate from.

Funnel 105

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Lead Nurturing.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. But, I stress, don’t fall for every trendy new idea or lead gen hack out there.

Lead Generation Tweaks for Building a Better Sales Pipeline

IKO-Systems

From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. Within so much data, new best practices are a must. Exclusive Bonus Content: Download Here 3 Steps to Calculate your outbound lead generation goal.

B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Best of all, it can also attract a new universe of prospects — and, over time, turn them into leads, opportunities and new clients. B2B Website Strategy Best Practices. If you aren’t making the best impression, communicating your value proposition clearly, and offering them a reason to come back in the future, you are truly missing out. And the more leads you get online, the more profitable you are likely to be. Attract the best talent.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. But what tactics are best?

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

A sound content marketing plan is critical to the success of your lead generation efforts. world, how do you think leads get through the funnel? Prospects won’t even consider entering the funnel unless they are attracted by message. Lead Nurturing Content Map.

4 Ways to Optimize the Middle of the Funnel

Modern B2B Marketing

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. But in between, we need to nurture and qualify our leads by encouraging them to engage with our content until they’re sales-ready.

How to Turn Your Blog into a Lead Generating Machine

PureB2B

Suffice it to say, blogging is best done the old fashioned way. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Generate Quality Leads.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. We’ve seen it in a couple of places before: Lead quality is now more of a priority than lead quantity. In this last survey, lead quality beat out quantity by 36%.

The missing topic on b2b digital lead generation: advertising

NuSpark

Let’s look at the mind-set of potential buyers of a b2b complex solution (with 6-18 month buying cycle, provided they enter the funnel in the first place). Your marketing strategy still needs a component to target potential buyers not in your lead funnel. Remember advertising?

The A-Z Guide to B2B Lead Generation

NuSpark

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. D- Demand Generation. F- Funnel Optimization. L- Lead Nurturing.

MarketingProfs B2B: Big Ideas and Best Practices

Leadspace

Last week’s MarketingProfs B2B Forum 2015 in Boston had something for nearly every marketer, whether in lead generation, demand generation, content marketing, social media marketing, predictive analytics and lots of other SEO keywords. Avinash hates funnels.

SMB 8

5 Mid-Funnel Lead Nurturing Mistakes

Modern B2B Marketing

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1.

Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator

NuSpark

This is the second video in an ongoing series on optimizing your marketing and lead management efforts. Audio/Video B2B Lead to Sale Process Lead Nurturing Marketing Strategy

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Cost-per-lead.