Atomic Reach

APRIL 3, 2023

Courtesy @Gawx Art and @NordVPN Differentiating Brands That Care about Authenticity Authentic brands are who they say they are. In contrast to other paid advertising media, influencer marketing has suffered from a lack of standardized key performance indicators, data collection guidelines, and analytics tools.

Creativity 59

Creativity Advertising Agencies API Class 59

Animalz blog

MAY 2, 2023

In practice, that could mean: Off-Page Ranking Factors Become More Important In the presence of copycat content — where the words on the page across competing articles are largely the same — Google could place greater emphasis on off-page ranking factors, like backlinks, as a means of differentiating between similar content.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

MAY 18, 2023

They enable you to track your competitors’ key metrics like audience growth, engagement and post volume for each network, then compare them against your profiles so you can benchmark your performance. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Draft up some guidelines for our influencers so they stay genuine and clear during tough times.

Sales Management 90

Sales Management ROI Planning Work Management 90

Hinge Marketing

JUNE 19, 2017

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. When facts replace opinion, it’s easier to gain consensus. There is another major benefit that many firms overlook.

Research 75

Research Work Management Marketing Management Branding 75

KoMarketing Associates

DECEMBER 19, 2013

In fact, Unbounce writes that controversial content can stir up a debate that readers feel strongly about (strongly enough to leave their opinion in a blog’s comments section and/or share the piece via social media). Creating successful content isn’t about playing it safe. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Sword and the Script | B2B

NOVEMBER 14, 2023

Every year the survey looks at budgets and trends – and seeks to establish some benchmarks. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. It’s freely available online: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024.

Marketing Budget Creation 118

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 118