KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

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Trade Show Demand Generation Agencies BtoB Lead Scoring 100

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

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Lead Generation Trends B2B Marketing Generation 100

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. B2B marketers to increase content marketing spending, study finds. IBM survey says CMOs anxious about have digital-marketing. Trade shows, Web lead B2B marketing efforts, survey shows.

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Customer Surveys B2B Marketing Planning B2B 40

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

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Work Management Marketing Management ROI Marketing Budget 40