Zoominfo

FEBRUARY 1, 2018

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). 42% of sales reps state that a lack of quality data is their biggest barrier to lead generation ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Outbrain

JUNE 4, 2020

And he wastes no time jumping into the tactics, even offering himself up as a go-to resource… but only if you have one thing — find out what that is in the videos below. You know, you have a cost reduction, so the barrier-to-entry financially is, you know, 40% cheaper. And people, I think at this point, are more likely to convert.

Video Marketing 49

Video Marketing Planning Tips Burn Rate 49

Content Standard

APRIL 19, 2024

Image attribution: Pew Research Center Strengths and weaknesses of the major social media platforms Before dedicating significant resources to developing content on any platform, consider the types of content each channel supports and how that content serves the goals of your brand. Where are you sourcing content?

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Outgrow

APRIL 12, 2021

Randomly tweaking your websites and landing pages without following the conversion rate optimization process is like walking on a dark road without a roadmap. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Click-through rate (CTR). Traffic source.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Single Grain

APRIL 24, 2023

The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them. He had a high-quality landing page, compelling copy and a strong CTA. Strategy: Interactive Chatbox Video An interactive chatbox video was added to his landing page.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52