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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Ride the Rise of Mobile. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Ensure that your content is responsive on any mobile device. Go Multichannel.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated. Cloud service solutions and protections. Expect to see more companies turning toward cloud services, security systems and hyper-convergence technologies. Cyber-attack detection technologies.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. Enterprise Content Challenges by the Numbers.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies.

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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. White label marketing was born to help meet the growing marketing needs of businesses today that are interested in digital marketing services but are looking for another company to do it all.

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Amazing Web Accessibility Testing Toolkit for 2022

TrustRadius Marketing

Those with disabilities will need modifications made to web platforms to remove barriers for them. It can be finding the right person, service that provides a person/team, or doing it by yourself or with your team. Please do not use a tool or work with a platform simply because they advertise they are a member of the W3C.