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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Consent obtained prior to direct marketing. Right to data portability (i.e., Right to correct errors in personal data. Right to delete personal data.

Act-On 98
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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

.” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. Is there any news in the marketing world that you feel strongly about? How regularly? Did you recently go to a convention?

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Amazon Prime members spend almost $1.5k

Amazon 99
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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. So, how does it affect search engine marketing? Simply put, the responsibilities for data protection impact both search engine platforms and the marketers that use them to reach their audience.

SEM 40
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Optimizely Privacy: How Does Optimizely Handle Privacy?

Convert

The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications. As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. With great power comes great responsibility. Is Optimizely GDPR Compliant?

Privacy 52
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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Updated July 2023. You can elevate your business to new heights with a stellar promotional plan.

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Data privacy legislation: what display advertisers need to know

Bannerflow

Data-driven marketing is a catch-all term and means different things to different marketers. In a nutshell, it empowers as marketers to put the right message in front of the right people, at the right time. It’s not yet known to what extent ePrivacy will impact data-driven marketing. But is this bubble about to burst?