ANNUITAS

OCTOBER 7, 2020

Banner Ads. Perhaps the grandest example of interruptive marketing, the banner ad, complete with obnoxious fonts, flashing lights and even auto-playing sounds was one of the first ways marketers tried to capitalize on the ‘eyeballs’ available in the digital world.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner.

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Convince & Convert

JANUARY 8, 2014

Other than the 6% of responding marketers that predict they’ll spend less on banners in 2014, where are all these dollars coming from? The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly.

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

Outbrain

APRIL 20, 2020

At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. These are native ads, and they’re a great way to drive traffic to specific blog posts without resorting to intrusive banner ads. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Hubspot

DECEMBER 30, 2013

What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue. According to Google Trends , searches for the term "ad block" have doubled in the last year.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

The ROI Guy

NOVEMBER 4, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Contently

FEBRUARY 8, 2022

Marketers shift their stance on targeted ads. Then, in 1994, the first banner ad appeared on the website of WIRED offshoot HotWired. Targeted advertising began the following year, but it wasn’t until 2006 that social media platforms, suddenly privy to unthinkable datasets, pushed targeted ads into the mainstream.

Advertisements 191

Advertisements Advertising Work Management Paid Search Agency 191